The lifestyle you live, the footwear that gets it. This is the world you create out of your own passion. We provide the shoes to take you there. Living the life: fun-loving fashion and easy, effortless style. 80%20 footwear.
The concept behind 80%20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. The smallest percent has the greatest impact. The ratio of knowing your life, your style and your aspirations.
80% life, 20% shoes=100% love.