A.D.Deertz ( aka ADD ) was founded in 2000 by Wibke Deertz who managed to establish the fashion label as a brand that caters to a crowd that has a keen eye on fashion but refuses to make too much of a fuzz about it.
Commencing the upcoming fall winter collection 2009/2010 Deertz decided to make the shift from a unisex concept to an all menswear line.
The shift to a menswear line is only consistent, as ADD has built a reputation in avoiding short cuts and dispensable gimmicks, while focusing on the subtleties of its collection. By blending qualitatively-high yet simple fabrics with unpretentious styles A.D.Deertz inadvertently defines urban trends.
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