About Allegra Hicks
Allegra Hicks is an international luxury lifestyle brand featuring a ready to wear and beach wear collection, homeware and interiors, headquartered in Belgravia, London. The various collections are built around Allegra’s distinctive prints and have a casual yet sophisticated theme, just like Allegra’s celebrated personal style. Her signature product is the kaftan and she is considered the “Queen of Kaftans” (Vogue).
Allegra designs all her own fabrics, both for fashion and interiors, and her style translates oriental themes into western style using strong organic patterns and colour. Allegra is credited with re-inventing the kaftan, making it into a sexy, western garment to be worn at home, in the city and on the beach. Her fashion collection is aimed at the woman who travels a lot and needs stylish clothes that can work in many climates, and for different functions, as well as, travel and pack easily. Her home collection reflects Allegra’s bohemian eclectic lifestyle. The Allegra Hicks lifestyle is easy, stylish, individual, fun and enduring.