A.O are a new Swedish brand whose vision is to make human ecological / organic, timeless quality available to all. For sale in 'high-end' dealers, selected as exclusive boutiques. The broad distribution has kept prices low and availability is maximized. Initially launched one basic fashion ladies & men's collection consisting of t-shirts, tank tops and underwear. Products of pure cotton and cotton / spandex jersey in thin and soft rib, at first only in black and white. The collection has now been expanded with more colors, more sophisticated garments and children's clothing. A.O use only environmentally friendly, recyclable materials in their production.