Exploring a singular vision, the b Store brand aims to offer a modern and accessible concept, cohesive throughout the store and in its eponymous clothing and shoe collections; to be individual, confident and define its own unique aesthetic that transcends trends. b Store strives to offer a unique and creative proposition for the modern consumer’s life, away from the world of branded luxury.
The label launched in 2001 solely as a shoe line - devised by co-owners José Neves, Matthew Murphy and Kirk Beattie - with its home in Mayfair’s Conduit Street, London. The original concept for the store was to create a launch-pad for young designers within the fashion, art and design sphere by inviting graduates from London colleges to stock their collections and complement the b Store shoe line. Following its success and early renown for carrying innovative labels, the store moved in 2006 to its current location on Savile Row. The b Store brand evolved to offer a unisex clothing line, adding another dimension to the concept – which earned the store the coveted ‘Shop of the Year’ title at the British Fashion Awards. b Store now presents seasonal collections on schedule at London Fashion Week, selling to over fifty stockists worldwide.
Designed in house by co-owners Matthew Murphy and Kirk Beattie, the b Store clothing collection represents stylish basics – something classic with a modern edge and ultimately, the completing items of your wardrobe. The duo first crossed paths in the early nineties with Matthew as a menswear buyer for a contemporary fashion store and Kirk as the proprietor of his own boutique. They quickly became friends and shared a common interest in the fashion and music scene – with views they felt were quite different to their peers. In 2001 Matthew met José Neves – an independent brand owner who was keen to launch a London-based footwear label, and the brand was born. Since, Matthew and Kirk have become the face of b Store, working inside the boutique and designing its collections. They draw inspiration from their mutual interests in art, music and film, in particular musical icons such as the late ’70s Berlin-influenced David Bowie and ‘80s post-punk bands including Joy Division and the Human League.
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