1963: year dot. Ben Sherman begins producing his iconic shirts from a small factory in Brighton to the soundtrack of The Beatles, The Troggs and The Kinks. Mods, skinheads and rockers have taken over the nation and the Ben Sherman button-downs instantly becomes the signature fashion essential. A year later Ben Sherman opens the Carnaby Street store. Ben Sherman's women's collection follows in 1968.
It's the nineties and Britpop fever swells to epidemic proportions. The battle between Oasis and Blur rages, with the indie nation firmly divided into two camps. But the same sartorial style prevails on both sides of the fence; Ben Sherman button downs rule ok.
Ben Sherman evolves into a complete lifestyle brand, with kidswear re-launching in 2001 and womenswear following suit a year later. The look is now pandemic with a huge cult following from both the guys and gals, across 35 countries. Now famed as one of Blighty's best exports alongside Razorlight, the Arctic Monkeys and Guinness, Ben Sherman has truly earned its place as a Great British icon.
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