In 2004 designer and line curator Mitra Khayyam set out to accomplish three goals with the start of her T-shirt line Blood is the New Black.
BITNB encourages the public to explore current art and design trends by prominently featuring the work of underground artists, photographers and illustrators on the company’s soft, well-fitted T-shirts and products.
From the company’s genesis, the focus has always giving artists and collaborators a place to express not only their designs, but also their points of view on a range of topics. Every part of the production and the unique pieces that are seen each season along metropolitan streets and urban clusters around the world, celebrate one person, and that’s the artist.
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