Sören D. Petersen started his own brand d.co Copenhagen in 1997 as a fashion brand.
He designed only trousers in the first year and had an immediate success by creating the first flare trousers with wide legs. The trousers were of spectacularly woven qualities and perfect fit without stretch. D.co Copenhagen was standing for high fashion of high quality but for a medium price. In the following Petersen designed complete men’s and women’s collections, in all he created four collections of trousers, shirts, knits. In 2001 the incidents of September 11th induced a total change in fashion, jeans were upcoming which was the beginning of the crisis of d.co Copenhagen. So in 2003 Petersen saw the need for a total change and translated the unique perception of d.co Copenhagen fashion into footwear.
D.co shoes were a sensation for the market. Around 25.000 pairs of shoes were sold only in Denmark the first season and the success of d.co Copenhagen is constantly growing. What is the secret of Sören D. Petersen’s outstanding success? He always starts with the proportions of a shoe, the typical look of a d.co shoe is more short, not narrow or long. The second important aspect is the leather which is always the finest annalium drum died leather,. Petersen is always combining innovative with classic elements and trying to find the balance between stitches, embroideries and accessories. The shape-fining, the raw, natural and high-quality material in conjunction with the colour scheme are defining the honest look of d.co shoes, they always look as what you get. Thus d.co Copenhagen is referring to the traditional Danish furniture designers who stand for functionality, simplicity, authenticity.
Besides Petersen considers himself more as a fashion designer than as a shoe designer since he is regarding fashion and shoes as a whole concept. Shoes compensate and complement the fashion you wear. Therefore d.co shoes are only available in selected fashion stores around the world. To ensure the high standard of the final product d.co shoes are only produced in Europe.
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