"Etro" is synonymous of style. It is a lifestyle based upon quality and sophistication, not only in terms of design, but also regarding materials and production techniques.
This universe of elegance derives from Gimmo Etro's innate passion for travel and history, which has now become the leitmotif of all the lines of the fashion maison.
In the beginning, his company produced superb fabrics made of fine original fibers, decorated with elegant designs and dyed in chic colors.
The Nineties marked Etro's debut in the prêt-à-porter fashion world. Style and research focused on men's and women's collections, revealing extraordinary craftsmanship combined with an original, creative choice in materials and tailoring solutions. The "New Tradition" was born, and would become one of the strongest, most unique concepts of the Etro brand.