About Friend or Foe
In early 2006, former Mossimo creative director Eric Sorensen, noticed a glut of rock and rollmusic t-shirts in the marketplace and an opportunity to create a brand that would showcase the artwork of jazz, blues & soul music. FRIEND OR FOE started licensing album artwork from Prestige, Fantasy, Stax and Blue Note records labels and created t-shirts that have a slim vintage fit with a seasonal color palette.
The brand’s first retail account was Lisa Kline in Los Angeles, and then Barney’s New York came on board. Today, better boutiques and department stores around the world have embraced the brand.