What is modern British men’s style? As a Savile Row brand, Hardy Amies comes from the home of tailoring and is informed by an impressive heritage. And yet, Sir Hardy himself was a new figure on the ‘Row’ in the Forties, not encumbered with years of historical baggage.
During the Sixties, a decade characterised by a cultural revolution in which the established codes of British society were challenged and blurred, Sir Hardy championed youth, saying, “As regards taste and styles, I am not sure that the young man today does not know more than his elders.” He also democratized the idea of style, promoting ready-to-wear for men; he stated: “I feel that some of the success I have achieved in designing clothes for men… is because I have been able to become a bridge between men of the established classes and those who shop in the High Street.”
Find online retailers of Hardy Amies and discount codes for stores carrying Hardy Amies from the best online fashion stores around the world. Looking for stockists of a different designer brand? view our brand directory.