Hardy Amies Stockists

About Hardy Amies

What is modern British men’s style? As a Savile Row brand, Hardy Amies comes from the home of tailoring and is informed by an impressive heritage. And yet, Sir Hardy himself was a new figure on the ‘Row’ in the Forties, not encumbered with years of historical baggage.

During the Sixties, a decade characterised by a cultural revolution in which the established codes of British society were challenged and blurred, Sir Hardy championed youth, saying, “As regards taste and styles, I am not sure that the young man today does not know more than his elders.” He also democratized the idea of style, promoting ready-to-wear for men; he stated: “I feel that some of the success I have achieved in designing clothes for men… is because I have been able to become a bridge between men of the established classes and those who shop in the High Street.”

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