John Eshaya is no stranger to trendsetter fashion. Former Vice President, Creative Director and Buyer for Fred Segal, Eshaya helped define Southern California style by discovering and guiding such influential brands as Juicy Couture and Citizens of Humanity. His expertise and vision have been utilized by many major brands and designers including Victoria’s Secret, DKNY, Theory and Helmut Lang. Dubbed by many as a “fashion icon,” his gifted eye for design and talent were instrumental to the ascent of Fred Segal as one of the most influential specialty boutiques in Los Angeles.
Eshaya’s incomparable work ethic and unique ability to marry street and runway fashion ultimately enabled him to launch T-shirt and denim line JET, as well as Becker-Eshaya fragrances.