Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label "Lone Costume" in 1999. Not long after showing at Seoul Fashion Week, Lone Costume became the most sought after brand with a cult following. Asia Times selected Juun.J as the top 4 notable designers to watch.
Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'.