About Kling by Kling
KLING by KLING is a label created by London based Swede Karolina Kling. Since establishing the brand in 2006 the label has acclaimed international attention for its distinct prints and playful designs and has been described as Viktor & Rolf on acid. For the last two years she has reached a growing audience with her fourth collection, distributing worldwide.
With a background in Graphic Design, Karolina Kling has a unique take on fashion, both highly personal and yet commercial. The concept for each collection always consists of several layers; the patterns are always beautiful, but with more to them than what meet the eye. KLING by KLING is a world of dreams and the clothes are there to immerse the viewer with fantasies. Because of her base in the graphic world, KLING sees herself as a graphic and product designer, rather than a fashion designer. Looking at fashion as if the fabric is just another substitute of a 3D medium with patterns and illustrations, rather than flat just images.