About Massimo Alba
In the mid-1980s Massimo Alba created the Ever Clean and 97 rue des Mimosas labels – a collection of cashmere knitwear for men and women and cashmere items for the home. Thanks to the innovative product and image, Malo bought the 97 rue des Mimosas concept and label in 1987. As the creative director of Malo (1988-1999), he designed and developed a new label and product concept, overseeing the image of the collections, showrooms and stores. He was also the product designer, developing and coordinating all the marketing operations. In 1999 he was asked to establish a new identity for the Piombo label, being responsible for the product, image and marketing. He came up with the concept for the first Piombo store on Via della Spiga in Milan. From 2000 to 2002 he relaunched the Agnona label, in his role as creative director. The Concept Book, created to convey Agnona’s new positioning, was presented to the national and international press in 2002. In 2002 Dawson International appointed him as creative manager for the relaunch of the Ballantyne label. He designed and developed the product, style and collections, as well as being in charge of the integrated communication strategy for the Ballantyne concept, the image of the showrooms and stores, and the advertising. In 2003, Ballantyne Cashmere was taken over by Charme Investments, Alfredo Canessa and Massimo Alba.