brand profile Minimum is a Danish fashion brand. Established in 1997 as a small retail shop in Aarhus, Denmark, Minimum soon evolved into an independent clothing label, launching the first male collection in 1999. In 2007 the brand expanded and a female line was added to the minimum brand. Today Minimum has a team of 70 dedicated people, it is well established and available in stores throughout Europe, Asia, Australia and Canada, and is presented in 25 showrooms worldwide. Minimum produces 10 annual collections and puts great effort into choosing the right designs and fitting for every collection. The philosophy is to give customers stylish and functional clothing produced from high quality materials, but always at affordable prices. Minimum’s collections are characterised by an interesting mix of materials, shapes and colours and should be seen as a contributor to the basic wardrobe, while at the same time providing prominent items for special occasions.