The ideas behind Neuw originally started to take form in Brussels, Belgium on a street called Nieuwlandstraat. That’s where the brand name comes from. The initial process was like starting a band or writing a novel. First you study the past masters, then you extract the best bits, revise them and make them yours.
For us, this wasn’t quick or easy. We spent years travelling, collecting and examining every detail of thousands of vintage garments that had endured the tough test of time in mines, on fields and on big city streets. Every pair of jeans we make is based on this research.