Useless is absolutely not a word you would use to describe Danish Panuu. Panuu is actually everything but an ordinary example of how to start a business. Panuu has in less than two years, rapidly spread across the globe with a clothing range for both sexes and is now represented in more than 15 countries. Panuu is not based on analysis, market research, color scales, trend boards or the likes therof. On the contrary Panuu was born out of love for simple but porwerful graphic expressions and prints. With inspiration from the colorful univers of the 80’s Panuu takes you on a journey to a time where ”space invaders” was the coolest game in the world, Michael Jackson had an afro and George Bush was a simple alcoholic.
The people behind panuu are Jacob Hoilund and Cathrine Nielsen both from Kolding, Denmark. Together they are the foundation in this young company which introduced its first collection in early summer 2006. Since then more employees and a lot more customers have joined. Amongst others TOPSHOP UK who launched their first ”pa:nuu for TOPSHOP” collection in April 2007.