Stone Island, the Italian brand that reinvented the concept of casual wear, was founded in 1982 out of the passion and brilliant research into textile finishing performed by its creator and art director, intellectual from Bologna, Massimo Osti. It was Osti, in the mid-Seventies, who researched thousands of uniforms and pieces of work clothing and catalogued their functional characteristics. In Ravarino, in the province of Modena, he created a company whose hub was a full-scale centre of research into materials and treatments became a sophisticated laboratory for garment and experimental dyeing.
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