About The Unbranded Brand
The Unbranded Brand is a crazy new concept in the world of premium apparel. While other companies compete based on designer ego, celebrity followings and ad campaigns, they have decided to do the opposite.
Their jeans are made from rigid and raw 14.5oz Selvedge denim. Selvedge denim is the only true “vintage” denim as its woven on old-school machines called shuttle looms.
They love raw (unwashed + untreated) denim for many reasons. But their favorite reason is how beautifully they will fade. Just wear your raw jeans for as long as you can without washing them, beat them up and wear ‘em hard, and soon you will have a beautiful and personalized faded pair of jeans.