Choice

Choice Ltd is a mens and womens designer-wear independent with five stores in Kent, Essex and London Docklands. The company has been trading since 1993. The first store opened in Romford, Essex and specialised in men’s branded fashion. The demand for a womenswear element was responded to four years later. The success of the Romford branch led to the opening of separate mens and womenswear stores in Lakeside, Thurrock and further unisex branches in Bluewater and Jubilee Place, Canary Wharf. All Choice stores are equipped to the highest standards and are bright and air-conditioned for customer comfort.

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