Fallen Hero is a fashion concept store based in Lincolnshire retailing some of the most desirable and sought after branded fashion clothing available, such as G-Star, Replay, Gio Goi, Duck and Cover, Luke, Fred Perry, Diesel, Firetrap, Energie, Religion, Lacoste, Baracuta, Truth, Teddy Smith, to name but a few!!
In 1983 we opened our first store on one of the main shopping High Streets in Lincolnshire, selling what were some of the top brands way back then. From day one we experienced a tremendous success and in 1987 we found ourselves outgrowing our original store and having to look for larger premises. This was soon achieved and in autumn of that year we opened our new store. The official opening was performed by none other than former World Snooker Champion Alex "hurricane" Higgins.