Opening Ceremony is a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan. Opening Ceremony brings together emerging American talent with both young and established designers and artists from abroad. Each year, the unique commercial and cultural character of a visiting country is represented at Opening Ceremony by capturing the essence of the country’s consumer experience. Opening Ceremony has also become known for its myriad collaborations with the likes of Chloë Sevigny, Spike Jonze, Pendleton, Levi's, Timberland, Keds, Robert Clergerie, and more.
Opening Ceremony appropriates the mission statement of the modern day Olympics from the founder, Baron Pierre de Coubertin. In 1896, he transformed what the Greeks had created into a modern day business venture. The Olympics were founded under the guise of creatively merging sports, business, and global participation. Opening Ceremony takes from this foundation and applies these elements towards fashion. Each year Opening Ceremony has introduced a new country to its home team.