real clothing was born in 1976 as Benets, a gentlemen's outfitter in the Minster town of Southwell in Nottinghamshire. In 1990 Benets was taken over by the current owner's parents Edward and Marjorie Adams, and the business continued to prosper. In 2003 Rupert and Lucy bought the business from Rupert's parents, relocating to the current premises in Market Place in Southwell. Rupert brought experience from over 20 years in the menswear trade and over the next couple of years evolved Benets into a thriving contemporary menswear business adding women's boutiques in Southwell and in West Bridgford. The couple amalgamated both sides of the business together in 2011 to coincide with the launch of the website realclothingstore.co.uk
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