SOTO is a menswear store that opened its doors on Berlin's Torstrasse in April 2010. Founded by Philip Gaedicke, Omer Ben-Michael and David Fischer, all veterans in the menswear, fashion and media landscape, the goal for SOTO has always been to present a modern take on how a man should dress to the Berlin customer. SOTO presents a wild mix of American, European and Asian designers, allowing you to dress up, dress down and pretty much get the best that is out there for any occasion.
In October 2012, SOTO opened its second store right next to the original one. More brands and products are presented on much more space only a few steps away from the first store. New brands like Barbour, BLK DNM, Dries Van Noten, Aspesi and Baxter of California were added to the portfolio.