If there's one word that sums up the 55DSL attitude it "fun". If that sounds a bit over-the-top, consider the evidence. Created in 1994 as an experimental spin-off from Diesel, the brand rapidly extablished its own exuberant identity. Now a company in its own right, distributed worldwide with a strong presence in Japan, Italy, UK, Benelux and USA, it both complements and defies its parent. Driven by the action sports arena, it has evolved to become a lifestyle brand influenced by graphic design, urban culture and music.