About Alice McCall
Australian designer Alice McCall has made her mark in the international fashion world today as a designer, selling in over 165 stores in 10 countries, showing at both London and Australian Fashion weeks. The dynamic designer hit the UK fashion scene 10 years ago spending 2 years at MTV London styling the Stylissimo series and the presenter, then styled Natalie Imbruglia for Dazed and Confused Magazine with photographer Rankin. Alice worked with Natalie for the next two years from the launch of Torn styling major press shoots, videos and public performances, creating a look that helped launch a style icon of the time.
The alice McCALL label was launched at Australian Fashion Week 04 receiving critical acclaim, and is now based in Surry Hills, Sydney. The label, which combines elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll, has garnered devotees around the world. Fans of Alice McCall include Jools Oliver, Natalie Imbruglia, Diane Kruger and Chloe Sevigny who have all been photographed in Alice’s clothes.
World renowned UK store Topshop came knocking and alice McCALL for Topshop was born in 2008. This nine piece collection cemented Alice’s popularity word wide and led to a second collection for the iconic brand.