About Goorin Brothers
The legacy of Goorin Brothers is one that follows a timeless approach to the art of hat making. In its fourth generation of leadership Goorin Brothers continues the tradition of authentic family craftsmanship and is supported by a team of individuals who share the same passion for the cultural, artistic and hands on approach to this century old brand. Goorin offers timeless, classic styles with a unique flare and personality -- hats that allow you to make a statement without having to say a word.
In the early 1990's, Ben Goorin, now the fourth generation of family hatters enters the business. The rise in popularity of quality made baseball caps and beanies spurred by underground streetwear made Goorin Brothers relevant for the fast developing skateboard and snowboard industry. Today, Cassel's great-grandson Ben Goorin is leading Goorin Brothers with an eye to the future and a strong foundation in his heritage. While staying true to the company's authenticity and craftsmanship, Ben Goorin reaches out into San Francisco's rich artistic community and continues to develop the most creative headwear today.