About John White Shoes
In 1919, inside a little shack in Northamptonshire, a man called John White was stitching together a legacy. He was handcrafting the first pair of John White shoes, and the beginnings of a British boot-making empire.
From the very first pair, John White’s shoes were all labelled with KB. This mysterious emblem was only explained toward the end of his life. They stood for Keep Believing, and this had been John’s motto throughout.