In the year 2000 the founders of Kuyichi, NGO Solidaridad, wanted to introduce organic cotton in the clothing industry. During their experience with the development of fair trade organic coffee and fruit business in Latin America, they found the cotton industry caused a lot of pollution and poverty among indigenous Indians and factory workers. Solidaridad decided to make a change. First, Solidaridad tried to convince the big players in the denim industry to use organic cotton, in order to improve the working and living conditions in developing countries. None of the brands were interested and Solidaridad started their own fashion brand in response. In 2001 Kuyichi was born.
Kuyichi is 1st for organic. Their innovative role in exploring and developing new sustainable garments production, has lead to a new accepted conscious approach in denim & fashion. They aim to make their collection as sustainable as possible, using close to 100% sustainable materials! We are constantly experimenting on new sustainable concepts like recycled polyester, Tencel®, spare denim and hemp.