About Natural Selection
Natural Selection Denim is a contemporary British denim brand, built on the Darwinian concept of constant evolution in a highly competitive world. -
Each season we adapt, and develop the brand’s uncluttered and subtle British aesthetic - communicated through the fit, cut and construction through uncompromising fabrications, finishing techniques and understated detailing.
Carefully considered denim pieces undergoing slow evolution are weaved into a seasonal collection as the brand practises its own interpretation of on-going iterative design in fashion.