About Whyred
Hip Swedish fashion brand Whyred was launched in 1999 by Roland Hjort.
The Scandinavian label fuses clean cut tailoring with more casual items such as denim and parkas, to create a stylish everyday collection of clothing and footwear. Roland's creative direction ensures a mixture of textures and colours combined with quality construction create edgy, yet elegant menswear and womenswear.
Whyred have a flagship store based in the Stockholm and is primarily stocked in Scandanavian stores, but the brand can also be bought online from several top fashion retailers.