About Yerse
Founded by Lluís Generó Domènech under the name “Fábrica de géneros de punto” with a line based on knit pullovers for the whole family, the brand has become progressively more global and changed business strategy to focus on complete looks for women.
Without losing its essence, knitwear, which is still highly present in all its collections, the brand began to intermingle different textures and materials, coming into the 21st century with its own, genuine brand essence.