Psyche, established in 1982 as a new wave/punk shop, first achieved recognition and really turned heads in 1995 by beating off stiff competition from Selfridges and others to win the much coveted Designer Retailer of the Year. The reason? Psyche was one of the first stores in the country to stock Gucci, Prada, Dries Van Noten, Helmut Lang, Dolce & Gabbana, Nicole Farhi, Jill Sander & Paul Smith; alongside numerous smaller and emerging new designers. Though some of the superbrands have waned the mission is still on scouring Europe and beyond to help launch new talent and get in first!
With over 150 of the worlds’ most sought after designer brands, Psyche have an extensive range of stunning collections to cater for all tastes and budgets. Psyche has become an iconic structure as the absolute lifestyle destination for fashion and indulgence and has helped to raise the profile of the North East by firmly placing Middlesbrough as the ultimate fashion hub firmly on the map. Internationally recognised, Psyche has attracted the attention of many people in the fashion industry, not just in the UK, but in far flung places such as Tokyo, Singapore and New York, as well as many parts of Europe.
Inherent with the company’s ethos of constant improvement, PSYCHE.co.uk has continued to evolve since its launch in 1999 to incorporate the same levels of excellent customer care and dedication to their online shopping environment.