Erdem, the eponymous London ready-to-wear line established in 2005 by Erdem Moralioglu, has won plaudits for its gracefully modern clothing. Fusing sharp, forward tailoring and graphic custom designed silk prints in a uniquely romantic approach has been the signature of the brand’s aesthetic.
Erdem reiterates how women can dress beautifully, by striving to create personal and special products.
Erdem Moralioglu was raised in Montreal, Canada by his Turkish father and English mother, and studied fashion in both Canada and England.
Erdem has been able to experiment with the best in quality fabrics, while staying true to his whimsical form and use of bold colour. The brand also brings about a playful use of embellishment in its creations, using embroidery in a youthful manner.