Hope is a Swedish fashion label created and run by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. The first brand Shop opened in Stockholm in 2006, with a HOPE Shop in Copenhagen and Online Shop following in 2008.
It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear.
After presenting a small test collection in autumn of 2001 they got the positive response necessary to launch HOPE to the market in 2002. In the beginning they decided to focus and specialize only in Outerwear, Trousers and Accessories, to be able to develop quality, high fashion, products without compromising. They wanted the concept to be original and unique rather than a traditional fashion collection with all product groups presented.