Brazil has long been famous for its vivid and colourful lifestyle, unbeatable Rio de Janeiro carnival, a luscious natural environment and their beautiful, passionate people; all elements you can see in the range of iPANEMA footwear. First made famous by the seductively blissful bossa nova rhythms of the 1960s, the Ipanema neighbourhood is the most glamorous in Brazil. Situated in the south of Rio, visitors agree that it is home to the most beautiful people in the world. It’s spirit and soul is drawn from the culture that emanates inland from the stunning beach, through the bustling streets, spilling lively enchanting rhythms into the air all the way. The tropical sunshine entices the beautiful people to surf and sunbathe throughout the day, and dance in the coolest bars and clubs into the night. It is from this relaxed and vibrant culture that the inspiration is derived for iPANEMA footwear.