Vitaly was given its first breath of life in Central Bali, Indonesia. Legend has it that founder Shane Vitaly Foran, a Toronto, Canada native, had decided to put his corporate job on hold in order to combat a growing sense of apathy and burn-out. During six weeks of unplanned pilgrimage, Shane found Ubud, a small haven for artists and other wanderers. He spent three weeks there amongst the pale straw huts and towering bluffs in a state of introverted reflection. Entranced by the the town's natural beauty, Shane began dreaming of hand-crafted jewelry that would fit the many faces of everyday fashion.
After having a few simple designs produced by a local craftsmen and receiving an overwhelmingly enthusiastic response over social media, Shane decided to take the risk of a lifetime. Along with close friend & business partner Jason Readman, they invested their last pennies in their vision, and the company that is now known to the world as Vitaly was born.