About Human Scales
The quest and journey for something unique that we embarked upon many years ago, when a group of fashion frenzied people came together and began fishing around the beautiful coast of Sweden.
These fishing voyages slowly became more and more popular and ultimately became known as “Fashion Catching” events. It started with denim fishing in small lakes and rivers and in due course evolved and ventured into the archipelagos and high seas. This is where they struck their first great catch – these days are referred to as “The Greatest.”
People took notice of the fashion catchers, their journeys and work, and thus they became famous in lands, waters and shores far from their own. When even giants as Corduroy, Tweed and Chinos took their bait, the demand grew to a new stage of success, reaching levels they never thought they would achieve. Nowadays, thye send expeditions without hesitation into the deepest waters, with the roughest seas, in the toughest weather – bringing a wide collection of freshly caught jeans and clothes, such as leather jackets and jackets, cardigans, tees and the more exclusive catches and shirts.