A dramatic redesign of Wish Atlanta marks the advent of the store’s evolution from hipster outpost into a sophisticated purveyor of some of the world’s most cutting-edge labels. Atlanta’s style elite are able to find the highly sought-after, limited edition footwear brands which have formed the bastion of Wish’s identity, alongside unique, handpicked fashion pieces from international designers under one new and exciting roof.
Located in Little Five Points (L5P), Wish rests in the center of one of Atlanta’s most vibrant and edgy districts. L5P has long been a destination that attracts visitors with multifarious lifestyles, and Wish endeavors to expand the fashion offerings for its urbane clientele. The Little Five Points retail space has undergone a complete transformation at the hands of two of New York’s leading design talents, architect Raphael Berkowitz and designer Sam O’Donahue.
The makeover of the Wish brand was completed with the keen eye and artistic talent of international graphic designer Sahar El-Hage. Sahar’s cutting-edge vision transformed the company’s logo, advertising, shopping bags, and in fact, her art even dons one of the store’s primary passage areas. Sahar’s talent allowed for the full integration of the Wish brand and helps transform it into a singular shopping experience.