Where to buy Fred Perry
Below you will find a curated list of official Fred Perry retailers, from trusted designer fashion stores around the world.
Fred Perry Menswear
Fred Perry Womenswear
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Recently Ended Fred Perry Offers
15% off at Coggles
Expired: January 1, 202610% off at Ragazzi
Expired: January 1, 202625% off at Shopbop
Expired: January 1, 202620% off at Jules B
Expired: January 1, 2026About Fred Perry
In the late 1940s Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes and invented the sweatband. Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on
The polo shirt was only available in white until the late 50s when the mods picked up on it and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern Soul scene and Manchester's very own "Perry Boys", a group of violent football supporters whose exploits were recently documented in the book of that name by author Ian Hough.
