Jean Store is the country's oldest denim store, established in 1969 on the south coast of England and was the first of its' kind, with denim specialists non-existent at the time.
The store was opened at a time when there was a huge demand for brands such as Levi's and Wrangler, with classic Americana a big look in the fashion world at the time. Jean Store began to import Levi's directly from the USA and became a huge success as there were few other retailers stocking iconic styles such as the original 501 at the time. Times changed and due to demand, products like these became available to obtain from the UK and Europe as the brands established their own distribution channels in several other countries closer to home. To this day, Jean Store remains one of the UK's oldest Levi's stockists.