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Max Mara
Since: ‎1951 Location: Italy Founder: Achille Maramotti
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Recently Ended Max Mara Offers

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15% off at Coggles
Expired: January 1, 2026
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10% off at END
Expired: January 1, 2026
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15% off at Luisaviaroma
Expired: January 31, 2025
Expired
25% off at Luisaviarom
Expired: May 1, 2025

About Max Mara

In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. His desire was to produce high-quality manufactured women's clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity. The very first collection, a camel coat and a geranium red suit, incorporated the ideals of future production: essential and precise, clean cuts and decisive lines. French inspired designs, but reinvented through the lens of traditional Italian style.

Max Mara is a model and reference point for Italian and international prèt-a-porter; the passion and determination of the founder has been enthusiastically seized by the new generation, continuing the innovative traditions started 50 years ago.

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