
Where to buy Dita
Below you will find a curated list of official Dita retailers, from trusted designer fashion stores around the world.
Dita Menswear
Dita Womenswear
Active Dita Discount Codes
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Recently Ended Dita Offers
10% off at Farfetch
Expired: January 30, 202520% off at Farfetch
Expired: January 21, 202520% off at Farfetch
Expired: November 25, 202425% off at Farfetch
Expired: January 29, 2024About Dita
The story of Dita Eyewear is really the story of life long friends, Jeff Solorio and John Juniper co-founders of Dita and the driving forces behind Dita's celebrated designs. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyewear as well, thus creating the first collection of Dita frames in 1996.
With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the 50's through the 80's. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.