For its new collections S/S 2010, the Paoloni Group launches a new brand - MSGM. This launch is driven by a two-fold awareness. First of all, Paoloni’s strength in fashion industry – the company was established more than 20 years ago and has always had the Made in Italy as its point of reference. It has had a steady growth, even during the difficult period of the international economic recession (the company’s 2008 balance sheet closed with profits amounting to 60,000,000 Euros). Second, Paoloni’s declaration of intent: at a time of economic crisis, the best weapon is investment, far-sightedness and the willingness to bet on young people. The creative soul of this brand, its distribution and administrative management are all Italian, and entrusted to young people aged less than 35. MSGM collection will be high-end, yet with highly competitive prices, in order to change the deeply rooted idea that Made in Italy products are more expensive than others. The opposite is true - top quality and affordable prices are just two of MSGM’s prerequisites! The designers of the brand are two young men in their thirties: Massimo Giorgetti - a designer who worked as head designer for many different brands - and another creative designer who prefers to stay behind the scenes. The administrative management will be left in the hands of both designers, together with Michela Paoloni - the daughter of the chairman of Manifatture Paoloni.