About Beams Plus
Beams was founded in 1976 with the goal of changing the culture and customs of Japan's youth and over the years has eagerly expanded its business to realms other than fashion. Started in 1999 to house timeless men's clothing, remembering the good-old American styles that BEAMS grew up on, BEAMS+ is not merely revival or nostalgia, but instead a pursuit of authenticity in next generation casual wear.